Impressed – Brand Identity (Music, Lifestyle)
FŌMME – Brand Identity, (Wellness, Lifestyle)
Ester – Poster Series (Food + Drink, Hospitality)
Hillcrest – Brand Identity (Hospitality, Lifestyle)
RND – Brand Identity (Hospitality)
Island Radio – Brand Identity (Hospitality)
Impressed – Brand Identity (Music, Lifestyle)
LULU – Brand Identity (Hospitality)
Impressed – Brand Identity (Music, Lifestyle)
Beverly – Brand Identity (Hospitality)
Finely Tuned + Innervisions – Event Collateral (Music)
Olivette – Brand Identity (Hospitality)
Raw Bar – Brand Identity (Hospitality)
Finely Tuned + Innervisions – Event Collateral (Music)
Impressed – Brand Identity (Music, Lifestyle)
NewGen Families – Brand Identity (Wellness, Lifestyle)
Calypso Club – Brand Identity (Hospitality)
Impressed – Brand Identity (Music, Lifestyle)
FŌMME – Brand Identity, (Wellness, Lifestyle)
Ester – Poster Series (Food + Drink, Hospitality)
Hillcrest – Brand Identity (Hospitality, Lifestyle)
LULU – Brand Identity (Hospitality)
RND – Brand Identity (Hospitality)
Island Radio – Brand Identity (Hospitality)
Impressed – Brand Identity (Music, Lifestyle)
LULU – Brand Identity (Hospitality)
Impressed – Brand Identity (Music, Lifestyle)
Beverly – Brand Identity (Hospitality)
Finely Tuned + Innervisions – Event Collateral (Music)
Olivette – Brand Identity (Hospitality)
Raw Bar – Brand Identity (Hospitality)
Finely Tuned + Innervisions – Event Collateral (Music)
Impressed – Brand Identity (Music, Lifestyle)
Calypso Club – Brand Identity (Hospitality)
NewGen Families – Brand Identity (Wellness, Lifestyle)
LULU – Brand Identity (Hospitality)
Finely Tuned + Innervisions – Event Collateral (Music)
Impressed – Brand Identity (Music, Lifestyle)
We acknowledge the traditional custodians of the land our studio resides on - the Gadigal people of the Eora Nation.
We pay our respect to their elders past, present and future and extend this respect to Aboriginal and Torres Strait Islander peoples who may visit our site.
We acknowledge the traditional custodians of the land our studio resides on – the Gadigal people of the Eora nation and pay our respects to the elders both past and present.

We are Superhaus®

We create cult brands that inspire movements in hospitality, music, wellness and lifestyle.

We are an independent brand studio based in Sydney Eora
and led by Belinda O’Brien. We create cult brands that inspire movements, and specialise in industries that ignite and shift culture – hospitality, food and drink, music, wellness, and the arts. We collaborate with likeminded dreamers who seek to leave a unique and purposeful mark on people’s lives, foster a sense of belonging, and challenge cultural norms.

Brand Strategy – Brand Identity – Product Innovation
Brand Culture + Experience – Graphic Design (Print + Digital)
Storytelling – Website Design + Development  – Illustration
Content Strategy – Creation  – Packaging – Brand Guardianship
Creative Consulting – Art Direction – Photography

We don’t have a house style, but we do have high standards. We never ‘settle’. Our brands are bold,
full of personality, and disrupt. What we care about most is working with like-minded people who ‘get it’.
We solve problems with authenticity, process-driven strategy, and an eye for what your audience wants (even if they don’t know it yet). If we don’t believe in your business, we won’t work on it.

We thrive on collaboration, honesty, and a shared commitment to doing great work. We’ll take you on the journey, challenge your thinking, and say no when it’s needed — all with the aim of getting the best result for your business. We don’t look for inspiration in obvious places.

We’re vibrant, nimble, fun, and easy to talk to. We take our work very seriously, but seldom ourselves. We value human connection and our clients often turn into long-term collaborators and friends. We’re embedded in Sydney’s cultural fabric — its venues, its hospitality, its music scene, its queer spaces.
We’re always pumping music through the studio speakers. We live and breathe creativity, and we’re always up for cool shit that pushes boundaries (or buttons). We love a challenge and we’re never bored.

Accor – Finely Tuned – House Made Hospitality – Raw Bar Group
Impressed Recordings – Crystalbrook Hotels – APT Luxury Travel
Fellow Hospitality – Archie Rose Distilling Co – Suitcase Records
NewGen Families – Century Venues – Bodhi Align Pilates
Love Story Discs – Scout Pilates – Ester Spirits – Beverly Rooftop
Hillcrest Motel – FOMME – Mesamadre

Routine
The ocean
Meditation
Martinis
Collaboration
Sunrise
Trust in the process
Daydreaming
Travel
Being immersed
Old pubs
Hedonism
Oddballs
Authenticity
A great film
A great novel
Self help podcasts
Inspiring people

Humble people
Dogs
Flow state
A grass roots rave
Making + mixing music
The Dancefloor
Mutual respect
Timeless style
Body as Temple
Cheese
Natural dopamine
Fancy carbonated teas
Clubbing in foreign cities
Wanky black coffee
Play  
Cooking / feeding
Hosting dinner parties
The perfect gift

Romance
Long lunches
Body movement
Solo time
Making cool shit
Matcha
Edges of culture
Dom + caviar bumps
Boundaries
Natural Italian reds
Day parties
Analog games
Staying hydrated
Ice-cold Coke Zero
Expansion
Occasional debauchery
Discovering new music
Making things that matter

Belinda O'Brien

Founder + Creative Director

Belinda is the unapologetic creative force behind SUPERHAUS.
With over 12 years in the industry, her career is a journey of relentless pursuit and authentic expression, where the lines between work and life have blurred, and balance and purpose have become the mission.

Her story is as diverse as her portfolio. From street artist to being embedded in queer culture, the underground club scene and Australia’s hospitality sphere, Belinda’s experiences are the bedrock of her groundbreaking work. Add a passion for health and wellness – an area in which she’s also co-founded a successful online platform – she brings an edge to her strategically-driven, award-winning work. Each project is a reflection of her journey, ethos, and the vibrant life she leads.

“SUPERHAUS’ ability to consistently deliver exceptional results, pushing boundaries while maintaining authenticity, is truly impressive. With a meticulous approach, a depth of creativity and a constant pursuit of perfection, Belinda brings a professional finesse to every job. It is hard to find people that just ‘get it’ on a cultural level like Bel does. It’s been years working together now, and the efficiency of our collaboration continues to grow with each project.”

Monique Lane, Founder, Fellow Hospitality

"Bel is pretty cool once you get to know her"

Andy Cunneen, Developer and Friend
SUPERHAUS® creates cult brands that inspire movements.
29.01.25
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10.54 AEST
Focus
Flow