We are an independent brand studio based in Sydney / Eora and led by Belinda O’Brien. We create cult brands that inspire movements, and specialise in industries that ignite and shift culture – hospitality, food and drink, music, wellness, and the arts. We collaborate with like-minded dreamers who seek to leave a unique and purposeful mark on people’s lives, foster a sense of belonging, and challenge cultural norms.

We are an independent brand studio based in Sydney / Eora and led by Belinda O’Brien. We create cult brands that inspire movements, and specialise in industries that ignite and shift culture – hospitality, food and drink, music, wellness, and the arts. We collaborate with like-minded dreamers who seek to leave a unique and purposeful mark on people’s lives, foster a sense of belonging, and challenge cultural norms.

Brand Strategy – Brand Identity – Product Innovation
Brand Culture + Experience – Graphic Design (Print + Digital)
Storytelling – Website Design + Development – Illustration
Content Strategy – Creation – Packaging – Brand Guardianship
Creative Consulting – Art Direction – Photography

Brand Strategy
Brand Identity
Product Innovation
Brand Culture + Experience
Graphic Design (Print + Digital)
Storytelling – Website Design
Development
Illustration
Content Strategy
Creation
Packaging
Brand Guardianship
Creative Consulting
Art Direction
Photography

We don’t have a house style, but we do have high standards. We never ‘settle’. Our brands are bold,
full of personality, and disrupt. What we care about most is working with like-minded people who ‘get it’.
We solve problems with authenticity, process-driven strategy, and an eye for what your audience wants (even if they don’t know it yet). If we don’t believe in your business, we won’t work on it.

We thrive on collaboration, honesty, and a shared commitment to doing great work. We’ll take you on the journey, challenge your thinking, and say no when it’s needed — all with the aim of getting the best result for your business. We don’t look for inspiration in obvious places.

We’re vibrant, nimble, fun, and easy to talk to. We take our work very seriously, but seldom ourselves. We value human connection and our clients often turn into long-term collaborators and friends. We’re embedded in Sydney’s cultural fabric — its venues, its hospitality, its music scene, its queer spaces.
We’re always pumping music through the studio speakers. We live and breathe creativity, and we’re always up for doing cool stuff that pushes boundaries (or buttons). We love a challenge and we’re never bored.

We don’t have a house style, but we do have high standards. We never ‘settle’. Our brands are bold,
full of personality, and disrupt. What we care about most is working with like-minded people who ‘get it’.
We solve problems with authenticity, process-driven strategy, and an eye for what your audience wants (even if they don’t know it yet). If we don’t believe in your business, we won’t work on it.

We thrive on collaboration, honesty, and a shared commitment to doing great work. We’ll take you on the journey, challenge your thinking, and say no when it’s needed — all with the aim of getting the best result for your business. We don’t look for inspiration in obvious places.

We’re vibrant, nimble, fun, and easy to talk to. We take our work very seriously, but seldom ourselves. We value human connection and our clients often turn into long-term collaborators and friends. We’re embedded in Sydney’s cultural fabric — its venues, its hospitality, its music scene, its queer spaces.

We’re always pumping music through the studio speakers. We live and breathe creativity, and we’re always up for doing cool stuff that pushes boundaries (or buttons). We love a challenge and we’re never bored.

Accor – Finely Tuned – House Made Hospitality – Raw Bar Group
Impressed Recordings – Crystalbrook Hotels – APT Luxury Travel
Fellow Hospitality – Archie Rose Distilling Co – Suitcase Records
NewGen Families – Century Venues – Bodhi Align Pilates
Love Story Discs – Scout Pilates – Ester Spirits – Beverly Rooftop
Hillcrest Motel – FOMME – Mesamadre

Accor
Finely Tuned
FOMME
House Made Hospitality
Impressed Recordings
Raw Bar Group
Crystalbrook Hotels
APT Luxury Travel
Fellow Hospitality
Archie Rose Distilling Co
Suitcase Records
NewGen Families
Scout Pilates
Ester Spirits
Beverly Rooftop
Hillcrest Motel

Routine
The ocean
Meditation
Martinis
Collaboration
Sunrise
Trusting the process
Daydreaming
Travel
Being immersed
Old pubs
Hedonism
Subcultures
Authenticity
A great film
A great novel
Self-expansion
Inspiring people
Humble people
Dogs
Flow state
A grass roots rave
Making + mixing music
The Dancefloor
Mutual respect
Timeless style
Body as Temple
Cheese
Natural dopamine
Fancy carbonated teas
Clubbing in foreign cities
Wanky black coffee
Play
Cooking / feeding
Hosting dinner parties
The perfect gift
Romance
Long lunches
Body movement
Solo time
Making cool shit
Matcha
Edges of culture
Dom + caviar bumps
Boundaries
Natural Italian reds
Day parties
Analog games
Staying hydrated
Ice-cold Coke Zero
Ice-cold Resch's
Occasional debauchery
Discovering new music
Making things that matter

Routine
The ocean
Meditation
Martinis
Collaboration
Sunrise
Trusting the process
Daydreaming
Travel
Being immersed
Old pubs
Hedonism
Subcultures
Authenticity
A great film
A great novel
Self-expansion
Inspiring people
Humble people
Dogs
Flow state
A grass roots rave
Making + mixing music
The Dancefloor
Mutual respect
Timeless style
Body as Temple
Cheese
Natural dopamine
Fancy carbonated teas
Clubbing in foreign cities
Wanky black coffee
Play
Cooking / feeding
Hosting dinner parties
The perfect gift
Romance
Long lunches
Body movement
Solo time
Making cool shit
Matcha
Edges of culture
Dom + caviar bumps
Boundaries
Natural Italian reds
Day parties
Analog games
Staying hydrated
Ice-cold Coke Zero
Ice-cold Resch's
Occasional debauchery
Discovering new music
Making things that matter

Belinda O'Brien
Founder + Creative Director

Belinda is the unapologetic creative force behind SUPERHAUS.
With over 12 years in the industry, her career is a journey of relentless pursuit and authentic expression, where the lines between work and life have blurred, and balance and purpose have become the mission.

Her story is as diverse as her portfolio. From street artist to being embedded in queer culture, the underground club scene and Australia’s hospitality sphere, Belinda’s experiences are the bedrock of her groundbreaking work. Add a passion for health and wellness – an area in which she’s also co-founded a successful online platform – she brings an edge to her strategically-driven, award-winning work. Each project is a reflection of her journey, ethos, and the vibrant life she leads.

Belinda is the unapologetic creative force behind SUPERHAUS. With over 12 years in the industry, her career is a journey of relentless pursuit and authentic expression, where the lines between work and life have blurred, and balance and purpose have become the mission.

From street artist to being embedded in queer culture, the underground club scene and Australia’s hospitality sphere, Belinda’s experiences are the bedrock of her groundbreaking work. Add a passion for health and wellness – she brings an edge to her strategically-driven, award-winning work. Each project is a reflection of her journey, ethos, and the vibrant life she leads.

“SUPERHAUS’ strategic vision and creative expertise has been instrumental in establishing FOMME as a pioneering force. Positioning the brand with a blend of authority and community spirit, she broke free from the homogenous and outdated norms of our industry. By our second event, pre-sales sold out within hours, without a lineup – a testament to the power of our brand. Bel provided us with a solid foundation that empowered us to push boundaries and become trailblazers in our field.”

– Phoebe + Holly, Founders, FOMME

“SUPERHAUS’ ability to consistently deliver exceptional results, pushing boundaries while maintaining authenticity, is truly impressive. With a meticulous approach, a depth of creativity and a constant pursuit of perfection, Belinda brings a professional finesse to every job. It is hard to find people that just ‘get it’ on a cultural level like Bel does. It’s been years working together now, and the efficiency of our collaboration continues to grow with each project.”

– Monique Lane, Founder, Fellow Hospitality

“Impressed is going from strength to strength, much to do with the brilliance of our design, which many of our partners compliment us on. SUPERHAUS’ attention to detail and the depth of her research showed in the strength of the concepts and will no doubt contribute to the longevity of the brand. It’s safe to say we’re streets ahead of our contemporaries in terms of brand.”

– Jonno, Creative Director, Impressed Recordings

“Working with the team was overwhelmingly positive – one of the best experiences I’ve had in two decades of running businesses. They nailed the brief effortlessly, making the entire journey seamless. Since implementing their work, there has been a significant increase in organic lead traffic with my calendar now always full. I am completely satisfied with every aspect: not only did they meet our brief with flawless design, but the whole journey was an absolute delight from start to finish.”

– Damien Chambers, CEO, NewGen Families

“Working with SUPERHAUS was seamless; they turned our vision into something distinctive and memorable. Their ability to balance creativity with strategic thinking truly stood out – they crafted a brand with real personality, and perfectly captured the rooftop's energy with a refined yet impactful aesthetic. The brand played a huge role in positioning Beverly as a premium destination and has been a key part of our recognition in Melbourne’s hospitality scene.”

– Cam Northway, Managing Director, Beverly Rooftop

New Projects

Have you got a project in mind that seeks to shift culture and inspire change?
Are you ready to collaborate on something bold, purposeful, and truly unforgettable? We’d love to hear from you.

Shoot us an email at hey@superhaus.co :)

Jobs

Currently we are not open for any full time roles. However, we collaborate with creatives and build teams
tailored to each individual project’s needs, and are always looking for specialists to add to our network.
If you feel like your work, experience and vibe aligns with ours, we’d love to hear from you.

Shoot us an email at collab@superhaus.co :)


New Projects

Have you got a project in mind that seeks to shift culture and inspire change? Are you ready to collaborate on something bold, purposeful, and truly unforgettable? We’d love to hear from you.

Shoot us an email at hey@superhaus.co :)

Jobs

Currently we are not open for any full time roles.
However, we collaborate with creatives and build teams tailored to each individual project’s needs, and are always looking for specialists to add to our network. If you feel like your work, experience and vibe aligns with ours, we’d love to hear from you.

Shoot us an email at collab@superhaus.co :)


hey@superhaus.co
Projects Studio Press —Instagram —Newsletter —Discovery Call
SUPERHAUS® creates cult brands that inspire movements.
29.01.25
,
10.54 AEST
Focus
Flow
Impressed – Brand Identity
Ester – Poster Series (Coming Soon)
FŌMME – Brand Identity
Raw Bar – Brand Identity
Finely Tuned + Innervisions – Event Collateral
RND – Brand Identity
LULU Bondi – Brand Identity
Hillcrest – Brand Identity (Coming Soon)
FŌMME – Brand Identity
Island Radio – Brand Identity (Coming Soon)
NewGen Families – Brand Identity
Beverly Rooftop – Brand Identity
Impressed – Brand Identity
Finely Tuned + Innervisions – Event Collateral
Baptist Street Rec. Club – Brand Identity (Coming Soon)
Olivette – Brand Identity (Coming Soon)
NewGen Families – Brand Identity
Luca & Luca – Brand Identity (Coming Soon)
Impressed – Brand Identity
LULU Bondi – Brand Identity
Baptist Street Rec. Club – Brand Identity (Coming Soon)
Calypso Club – Brand Identity (Coming Soon)
Impressed – Brand Identity
Ester – Poster Series (Coming Soon)
FŌMME – Brand Identity
Raw Bar – Brand Identity
Finely Tuned + Innervisions – Event Collateral
RND – Brand Identity
LULU Bondi – Brand Identity
Hillcrest – Brand Identity (Coming Soon)
FŌMME – Brand Identity
Island Radio – Brand Identity (Coming Soon)
NewGen Families – Brand Identity
Beverly Rooftop – Brand Identity
Impressed – Brand Identity
Finely Tuned + Innervisions – Event Collateral
Baptist Street Rec. Club – Brand Identity (Coming Soon)
Olivette – Brand Identity (Coming Soon)
NewGen Families – Brand Identity
Luca & Luca – Brand Identity (Coming Soon)
Impressed – Brand Identity
LULU Bondi – Brand Identity
Baptist Street Rec. Club – Brand Identity (Coming Soon)
Calypso Club – Brand Identity (Coming Soon)
We acknowledge the traditional custodians of the land our studio resides on – the Gadigal people of the Eora Nation.
We pay our respect to their elders past, present and future and extend this respect to Aboriginal and Torres Strait Islander peoples who may visit our site.
We acknowledge the traditional custodians of this land – the Gadigal people of the Eora Nation, and pay our respects to the elders both past and present.

We are SUPERHAUS®

We create cult brands that inspire movements in hospitality, music, wellness and lifestyle.