We are an independent brand studio based in Sydney / Eora led by Belinda O’Brien. We create cult brands that inspire movements, and specialise in industries that ignite and shift culture – hospitality, food and drink, music, wellness, and the arts. We collaborate with like-minded dreamers who seek to leave a unique and purposeful mark on people’s lives, forge rituals that run deep, and challenge cultural norms.
We are an independent brand studio based in Sydney / Eora led by Belinda O’Brien. We create cult brands that inspire movements, and specialise in industries that ignite and shift culture – hospitality, food and drink, music, wellness, and the arts. We collaborate with like-minded dreamers who seek to leave a unique and purposeful mark on people’s lives, forge rituals that run deep, and challenge cultural norms.
Brand Strategy – Brand Identity – Product Innovation
Brand Culture + Experience – Graphic Design – Print – Packaging
Verbal Identity – Website Design + Development – Motion Design
3D – Campaigns – Packaging – Brand Guardianship
Creative Consulting – Art Direction – Merchandise
Brand Strategy
Brand Identity
Product Innovation
Brand Culture + Experience
Graphic Design
Print + Packaging
Verbal Identity
Websites
Motion Design
3D
Campaigns
Packaging
Brand Guardianship
Creative Consulting
Art Direction
Merchandise
We don’t have a house style, but we do have high standards. We never ‘settle’. Our brands are bold,
full of personality, and disrupt. What we care about most is working with like-minded people who ‘get it’.
We solve problems with authenticity, process-driven strategy, and an eye for what your audience wants (even if they don’t know it yet). If we don’t believe in your business, we won’t work on it.
We thrive on collaboration, honesty, and a shared commitment to doing great work. We’ll take you on the journey, challenge your thinking, and say no when it’s needed – all with the aim of getting the best result for your business. We don’t look for inspiration in obvious places.
We’re vibrant, nimble, fun, and easy to talk to. We take our work very seriously, but seldom ourselves. We value human connection and our clients often turn into long-term collaborators and friends. We’re embedded in Sydney’s cultural fabric – its venues, its hospitality, its music scene, its queer spaces.
We’re always pumping music through the studio speakers. We live and breathe creativity, and we’re always up for doing cool stuff that pushes boundaries (or buttons). We love a challenge and we’re never bored.
We don’t have a house style, but we do have high standards. We never ‘settle’. Our brands are bold,
full of personality, and disrupt. What we care about most is working with like-minded people who ‘get it’.
We solve problems with authenticity, process-driven strategy, and an eye for what your audience wants (even if they don’t know it yet). If we don’t believe in your business, we won’t work on it.
We thrive on collaboration, honesty, and a shared commitment to doing great work. We’ll take you on the journey, challenge your thinking, and say no when it’s needed – all with the aim of getting the best result for your business. We don’t look for inspiration in obvious places.
We’re vibrant, nimble, fun, and easy to talk to. We take our work very seriously, but seldom ourselves. We value human connection and our clients often turn into long-term collaborators and friends. We’re embedded in Sydney’s cultural fabric – its venues, its hospitality, its music scene, its queer spaces.
We’re always pumping music through the studio speakers. We live and breathe creativity, and we’re always up for doing cool stuff that pushes boundaries (or buttons). We love a challenge and we’re never bored.
Sydney Mardi Gras. Finely Tuned. House Made Hospitality. Raw Bar Group.
Impressed Recordings. Firedoor. Crystalbrook Hotels. APT Luxury Travel.
Fellow Hospitality. Archie Rose Distilling Co. Suitcase Records.
NewGen Families. Century Venues. Hillcrest Motel. Accor.
Send Payments. FOMME. Ester Spirits. Beverly Rooftop.
Sydney Mardi Gras.
Finely Tuned.
House Made Hospitality.
Raw Bar Group.
Firedoor.
Impressed Recordings.
Crystalbrook Hotels.
APT Luxury Travel.
Fellow Hospitality.
Archie Rose Distilling Co.
Suitcase Records.
NewGen Families.
Century Venues.
Hillcrest Motel.
Send Payments.
FOMME.
Beverly Rooftop.
Routine
The ocean
Meditation
Martinis
Collaboration
Sunrise
Trusting the process
Daydreaming
Travel
Being immersed
Old pubs
Hedonism
Subcultures
Authenticity
A great film
A great novel
Self-expansion
Inspiring people
Humble people
Dogs
Flow state
A grass roots rave
Making + mixing music
The Dancefloor
Mutual respect
Timeless style
Body as Temple
Cheese
Natural dopamine
Fancy carbonated teas
Clubbing in foreign cities
Wanky black coffee
Play
Cooking / feeding
The perfect gift
Romance
Long lunches
Body movement
Solo time
Making cool shit
Matcha
Edges of culture
Dom + caviar bumps
Boundaries
Natural Italian reds
Day parties
Analog games
Staying hydrated
Ice-cold Coke Zero
Ice-cold Resch's
Occasional debauchery
Discovering new music
Making things that matter
Routine
The ocean
Meditation
Martinis
Collaboration
Sunrise
Trusting the process
Daydreaming
Travel
Being immersed
Old pubs
Hedonism
Subcultures
Authenticity
A great film
A great novel
Self-expansion
Inspiring people
Humble people
Dogs
Flow state
A grass roots rave
Making + mixing music
The Dancefloor
Mutual respect
Timeless style
Body as Temple
Cheese
Natural dopamine
Fancy carbonated teas
Clubbing in foreign cities
Wanky black coffee
Play
Cooking / feeding
The perfect gift
Romance
Long lunches
Body movement
Solo time
Making cool shit
Matcha
Edges of culture
Dom + caviar bumps
Boundaries
Natural Italian reds
Day parties
Analog games
Staying hydrated
Ice-cold Coke Zero
Ice-cold Resch's
Occasional debauchery
Discovering new music
Making things that matter
Belinda O'Brien
Founder + Creative Director
From street art beginnings to the underground club scene, Belinda designs for the worlds she inhabits, turning products into rituals and brands into identities people build their lives around.
With over 14 years in the field, her career spans world-building for cultural industries, packaging for boutique and global brands, and creative leadership. Before launching her studio, she helped launch Coca-Cola’s beer portfolio in Australia, was the founding creative lead of Example’s brand arm, and served as Design Director at Squad Studio – shaping products for award-winning brands including Archie Rose and Margot Robbie’s Papa Salt Gin. Since 2025, Belinda and SUPERHAUS have served as co-creative partner to Sydney Gay and Lesbian Mardi Gras, leading brand and campaign creative for the organisation.
From street art beginnings to the underground club scene, Belinda designs for the worlds she inhabits, turning products into rituals and brands into identities people build their lives around.
With over 14 years in the field, her career spans world-building for cultural industries, packaging for boutique and global brands, and creative leadership. Before launching her studio, she helped launch Coca-Cola’s beer portfolio in Australia, was the founding creative lead of Example’s brand arm, and served as Design Director at Squad Studio – shaping products for award-winning brands including Archie Rose and Margot Robbie’s Papa Salt Gin. Since 2025, Belinda and SUPERHAUS have served as co-creative partner to Sydney Gay and Lesbian Mardi Gras, leading brand and campaign creative for the organisation.
New Projects
Have you got a project in mind that seeks to shift culture and inspire change?
Are you ready to collaborate on something bold, purposeful, and truly unforgettable? We’d love to hear from you.
Shoot us an email at hey@superhaus.co :)
Jobs
Currently we are not open for any full time roles. However, we collaborate with creatives and build teams
tailored to each individual project’s needs, and are always looking for specialists to add to our network.
If you feel like your work, experience and vibe aligns with ours, we’d love to hear from you.
Shoot us an email at collab@superhaus.co :)
New Projects
Have you got a project in mind that seeks to shift culture and inspire change? Are you ready to collaborate on something bold, purposeful, and truly unforgettable? We’d love to hear from you.
Shoot us an email at hey@superhaus.co :)
Jobs
Currently we are not open for any full time roles.
However, we collaborate with creatives and build teams tailored to each individual project’s needs, and are always looking for specialists to add to our network. If you feel like your work, experience and vibe aligns with ours, we’d love to hear from you.
Shoot us an email at collab@superhaus.co :)
