After the viral success of Harry’s Cafe’s clear-canned iced matchas, the Raw Bar family saw an opportunity to give sweet, shareable delights a space to shine. So they opened a tiny gelato shoppe with big imagination, tucked into a corner of Bondi Beach.

With a name as cheeky and charming as the offering itself, Luca & Luca was born – a whimsical escape that feels as though it’s been there forever, ready to be discovered.

The Brief

With no shortage of good gelato in the area, Luca & Luca needed to stake its claim. Our challenge was to create a visually distinctive and culturally sharable brand that transcended the product alone. Studio Berg’s interior direction sparked ideas of a place that was dreamy, nostalgic, and beautifully strange – a shoppe that sparks curiosity and invites a moment of magic in the everyday.

The Concept: Otherworldly European Gelaterie

A portal to a sun-drenched fantasy. Our creative territory drew on a pastel mix of 1920s–1950s European nostalgia, Victorian detail, Wes Anderson eccentricity, and Willy Wonka whimsy with a fresh hit. We imagined Luca & Luca as a secret society of sweetness – equal parts institutional and imaginary, playful and precise.

The Identity: A Timeless Institution from Another Dimension

Inspired by Victorian-era type, the logo feels traditional and established—as if it’s been painted on the wall of a gelato palace for decades. The ornate detailing, balanced with modern execution, adds a sense of time-warped elegance.

Borrowed from retro film titles, the swirling tagline adds a romantic, artisanal flair. In contrast, the copy tone is delightfully deadpan: dry, cheeky, and era-ambiguous.

Echoing classic signpainting, other type details bookend the brand with old-school craftsmanship. A clean semi-condensed sans serif keeps it grounded and accessible.

The crest-style brandmark, created to create an institutional feel of a brand with history, encircles an abstracted “L&L” scoop-and-cone icon—an instantly recognisable symbol that works on everything from stickers to seals.

Colour Palette: Gelato Dreaming

The palette draws from the interiors and references both the past and the product—buttery creams, forest greens, sea blues, soft reds, and warm sun tones. Together they create a rich, ownable system that stands apart from Bondi’s usual visual tropes.

Tone of Voice: Cheeky Meets Charming

Luca & Luca speaks with elegance and eccentricity, often in third person, always with an air of intrigue. Headlines read like old film taglines. Descriptions are playful, precise, and filled with mischief.

Client Testimonial

“We’ve worked with SUPERHAUS on four branding projects now, and the experience has always been exceptional. What we value most is Bel’s deep understanding of brand and the ability to craft something that feels both distinctive and true to our business. The creativity and strategic thinking behind each concept has truly set our brands apart. Their process is seamless, collaborative, with delivery always beyond expectations. Every detail feels purposeful and cohesive. We now have stronger brand presence, greater engagement, and a real connection with our audience.”

– Jonna Kristiansson, Ops Manager

Credits

Interior Design: Design Studio Berg +